Why are so many tourism promo campaigns so cringe-worthy?. There's a better way, if we can focus on authenticity.Read More
Visiting 67 Otitori Bay Road, West Auckland, a few weeks ago reminded me that exploring the home where a creative has produced their work can be an incredibly powerful experience. It provides a more intimate and human side than seeing artists' work on the walls of a museum or gallery.
I have visited a few historic homes: Graeme Burgess's 2005 restoration of Colin McCahon's Titirangi home has been done particularly well. It felt more personable and atmospheric. The home contained very few objects. Stories of the family's life whilst living there were discovered through opening cupboards and drawers in each room. Recordings of McCahon talking would begin to play, and photographs and letters McCahon had written were thoughtfully placed inside. These understated installations, designed by Rick Pearson, meant that the content did not distract from the home's lush surroundings. Surroundings which had inspired McCahon to start a new phase of his career, painting abstract landscapes.
Visiting McCahon's home has inspired me to seek out other artists and creatives homes and studios as it can provide a memorable experience that gives you fresh and exciting ways of thinking about an artist's work. There seems to be many wonderful opportunities available to those who are interested, from virtual tours to private visits. The Spaces magazine recently outlined ten of the best artists' homes you can visit around the world. Yesterday The New York Times Daily 360 posted a video 'Alone at Emily Dickinson's desk'. This short video provides an insight on how writers feel while sitting at Emily Dickinson's desk. I look forward to more of these intimate exposures of artists' lives becoming available!
PS. Colin McCahon: On Going Out with the Tide is well worth a visit - it's on until 30 July at Wellington's City Gallery!
I'm not sure what we're getting ourselves into here!
But then, that's been true of our Marder adventure from day one. We are now in our fourth year of business and have decided to start this. A blog. To discuss, inspire, provoke and share our thoughts on tourism.
Marder started by accident. I had just finished my role with Low Flying Kiwis, a tourism development company I had been managing on behalf of Peter Cullinane, George Hickton and Chris Alpe, and Tom, after spending four years as a litigation lawyer at Bell Gully, was working on his own tourism ventures including a japanese capsule hotel in Mumbai and a tourism experience in the South Island. What started with a few projects, working at the back of JUCY's Depot in Miramar, grew into Marder and we've never looked back.
Our mission is to develop and refine tourism businesses which celebrate New Zealand's people and environment. We believe we have filled a gap in the market for a consultancy, specialising in tourism, who can provide independent advice to boards and senior management, with a focus on feasibility, new venture project management and strategy.
Please stay tuned!